The Lakme Fashion week recently finished its run, with everyone having all eyes and ears attached to it. The Fashion industry is booming beyond the growth of the economy, proving to be a standalone fighter amongst slowing markets. Everything from clothing, designing, art and tailoring is seeing development, emerging trends and new market players.
But then again, not everything that glitters is gold. Fashion is the talk of the town but it is fashion that breaks heart when it doesn’t fit. Every woman, be it someone who is petite, someone who is toned or someone who is fat, has shed a small tear when a cute top simply didn’t agree to fit her body. Every mother has spent days searching for the right store or brand that has a bag of clothes for her child, especially when its their fast-growing stage. How many times should one run around or feel disheartened? How many times should you let go of your choices and settle? How many times should you be okay with compromising when you don’t want to?
The Answer – Throw the Sadness out because YourTailor is here
Well, with YourTailor.in, India’s first custom tailoring platform which believes in the individuality of every woman and child, the question of compromise and settling goes down the drain. It is just about you and what you want, the right to feel free, to have fun and to experiment. I mean, why should boys have all the fun?
You deserve the right fit!
YourTailor.in brings the world of custom tailoring as an online platform with incompatible work ethic. Infact, its vision lies to provide women and children with the luxury of the right fit, the right comfort and the right quality of clothing. Its work culture and setting inspire women to be who they are, who they want to be and who they enjoy being. Your clothes define your personality, highlight your mood and highlight your choices, why not make sure it turns out to be exactly how it is.
Primarily focusing on women, it understands the need for a fashionable attire by every woman, be it at home, in a party or work. Along with that, rising needs for good quality and design wear clothing for kids, especially in middle-class families has the brand working double time to look after women and children clothing needs. Moreover, it’s tough for any working lady or home-maker to find time to shop exclusive clothing items for their children in stores and they would any day prefer a better option to ensure their child gets the best.
YourTailor – Services to count upon
Considering the busy schedule, one has, especially working women who have to manage themselves and their entire households, it makes sense when one says that more than 70% people prefer buying custom fit clothes.
Flaunt what you got is what YourTailor provides, a fit that matches perfection. With customisation as the major perk, each attire can be made how you find it comfortable, be it an inch more or an inch less, there is never a doubt in stitching it up as per your demand.
The effortless process!
It all starts with consulting your own design expert, who’ll work to understand your body type, your taste and your personality, figuring out clothes that match everything that defines you. With your own design expert having your back, you get an at-your-doorstep service for measurements and final confirmation of the order. It is this design expert who acts as your own fashion checker, knowing what works and what doesn’t, what will match your skin tone, what will match your eyes and what will highlight your features.
Once you’re through, YourTailor has your back. Easy pickup and delivery, availability of last moment express delivery and large-scale bulk orders, your demand is their command. Ever since 2015, its been a success story of expanding horizons, achieving mass love and the right appreciation.
You got it all covered
Be it bridesmaids’ diaries, last-moment birthday parties or an end-moment vacation planned, YourTailor can cater to all needs, even at the shortest of notice. This is mostly possible because they have built themselves up this way, putting customers first, knowing the industry dynamism and using it to the brand’s advantage.
Moreover, if you got any problems, the beyond charismatic and genuine customer service team of YourTailor is always on duty, ready to help. With on-point stitching, timely delivery and multiple payment options like cash, Paytm and Bank transfer, India’s first women custom tailoring platform leaves no page unturned. With the modern world going into digitalisation, having delivery services that are cashless makes it all the more convenient to use in the long run.
Does it make sense?
Well, it most definitely does. From having everything available on your doorstep as per your convenience, you save on a lot of time, including travel and shopping if you opt for a custom fit outfit.
360- degree support
With YourTailor, there is no need to travel to a local or faraway tailor, no need to ask around or Google about specialised tailor and their skillset, no need to book an uber and no need to sit in the heat while placing an order. Everything, right from choosing the design to placing the final order to the final delivery, it all happens as per your convenience, at your own humble abode.
Exclusive designs, customized fit
Moreover, custom fit outfits flaunt your personality the way you want it too, without any awkward patterns or fitting. Your outfit isn’t a part of some mass-production chain, makings chances of having a higher shell life (4 times more) as compared to retail outlet clothes.
It’s all your decision
You choose your own fabric, your own timings and your own budget, allowing you to look smart, beautiful and to be independent in your choices. With more than 5000+ clients and current operations in Hyderabad and Bangalore, YourTailor is focusing on cities with the fastest changing fashion trade and plans to further take the world by a storm.
When fashion changes daily, it does become difficult to keep track. YourTailor tapped into that aspect and asks the right question, why should any individual keep track when they can have their own professional service to take care of the problem. The individual designer keeps track of all trends, updates creations and ensures your fashion taste is kept in loop, a win-win situation for everyone.
How’s the brand journey been – The Road ahead
Well, every success story has a difficult past behind it, ready to prove its worth. YourTailor started its path with one major issue, having lady designers working together and economically making it feasible for them to regularly travel directly to the homes of various clients.
The rocky road!
Not only was the cost factor there, the brand has to take care of the safety of its employees along with making sure all appointments are scheduled as per customer convenience. Not every customer started out with being comfortable about having a stranger at home, working on their attire and it took time to build brand loyalty and gain the trust of customers.
Infact, it has been a tough job converting customers and changing their mindsets, especially when they compare the value for money available as a local tailor shop and the premium at-home service YourTailor provides. Think about it, as a start-up, the first block to build is getting customers and when that seems impossible, motivation is the key. It is about reminding each customer how crucial they are, treating them well and ensuring each designer, each order and each delivery has zero errors.
Struggle never fails
But then again, it is the struggle which makes the journey memorable. The lessons learnt along the way, the mistakes corrected and the changes made, everything has helped YourTailor become the best at what they do.
It wasn’t easy and it would never be easy, which is why with time the brand is now looking to not only target more cities, ones with rising children population but it is also expanding to more services. More services, still in-line with the fashion industry would allow the brand to loop in different demographics and create diversity in its workforce specialisation. Services ranging from Premium Designer wear where the customers would get premium quality products, handpicked by top-ranking designers might be launched. Another service would be a design dress yourself option as well, where a higher contribution would be done by the customer, in tandem with the designer to create the final outfit.
One last time: you deserve the best!
YourTailor wants all your outfits to be OOTD, leaving no space for any error and any questions. It works to change the clothing industry without even opting for the common choice like technological disruptions to be a part of the changing trends.
A higher women workforce, increased urbanisation and rising traffic, it will all add to the need for doorstep services in the upcoming years, a huge potential for the customised clothing brand. Your outfit, your choice. ALWAYS.
